More than a bib
More than a jersey, a jacket, or a pair of socks — Velocio's founding principles go beyond product. Built into every aspect of the brand is an effort to help people and non-profit organizations find ways to protect natural spaces, grow community, and advocate for safety and stewardship.
Velocio's advocacy isn't a marketing tactic, it's a long-standing program to make meaningful change on the ground.
methodology
There's no silver bullet for the problems the cycling community (and the world) face. That's why Velocio approaches its advocacy from all angles. It's not a perfect solution, and there's always more work to be done, but it's another helping hand toward a goal bigger than the individual, the company, or even cycling.
1% for the Planet
AN ALWAYS-ON DONATION STRATEGY
1% For the Planet is Velocio's seat at the table. Without the constant commitment to donate one percent of everything Velocio does, it would be disingenuous to talk about the brand's advocacy efforts.
1% is always Velocio's first step, and never its last.
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People For Bikes
As a member of People for Bikes, Velocio is directly supporting improved bicycling conditions and experiences across the United States in the form of safer streets, better infrastructure, and increased access.
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International Mountain Bike Association
IMBA preserves and enhances trail access, advocates for mtb-friendly policies, and builds community among riders across the globe.
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