Velocio Milestones

Our history is defined by our commitment to innovation, sustainability and culture. These milestones mark where we've been and set our course to the future.

  • April 2013

    velocio process4

    Began Development

    In early 2013, we began development of the Velocio brand. Focused on creating product from the ground up as compared to off-the-shelf white label “custom” options, we developed our own patterns, fits, fabrics. In short, we created a brand that was intent on breaking the status quo. From the beginning we've committed to finding a better way - from design to sustainability to culture - we obsess over the details and continually challenge ourselves to improve your riding experience.

    A Better Way

  • June 2013

    velocio fly testing

    "Fly" R&D Begins

    Shortly after starting development on our first collection, we began prototyping the “Fly” design, with the goal of a bib short for women that was no-compromise in comfort and performance, yet allowed for nature breaks without removing helmet, jersey, and so forth.

    Read the Feature

  • 2014

  • February 2014

    velocio signature_banner

    Brand Launch

    Velocio launched in early February with a first collection of 20+ women’s styles and 2 men’s styles. Providing a comprehensive first range for women with the intent of outfitting a World Tour program set forth our intentions. We launched a brand for both genders and were the first with a focus on best-in-class apparel for women. Our long term strategy was to build our men’s offering to equal measure. From the start we offered our Signature Guarantee to illustrate our commitment to producing high quality, lasting apparel.

    Signature Guarantee

  • June 2014

    velocio bio bag 4

    BioBags Introduced

    Our biodegradable poly bags were incorporated as the packaging for every garment produced and started shipping product ahead of the Fall/Winter season. Composed of potato starch and Bioplast, they meet UNI EN 13432 guidelines to 90% degradation within 6 months. These bags are a sign of our commitment to sustainability from our beginnings.

    Early commitments

  • 2015

  • Jan 2015


    Velocio-SRAM launched in Lanzarote, Canary Islands, Spain. We fully outfitted the team with the highest level product, a unique proposition for pro-level programs, where oftentimes low cost is the goal. Velocio-SRAM went on to continue their legacy of being one of the winningest teams on the World Tour, capped by a World Championship TTT win.

  • April 2015

    FLY Launched

    After almost two years of development, countless prototypes and final testing done by Velocio-SRAM riders during their December training camp, the first generation of the FLY bib short was launched. This has been coined as a "game changer" by press and customers when it was released and continued to set a standard until we made it obsolete with our subsequent FlyFree technology.

    Read the Feature

  • June 2015

    velocio lela zinnia

    Lela Rose "Zinnia" Collab

    A Zinnia-inspired capsule collection was created in collaboration with fashion designer, Lela Rose. This limited edition signature jersey, bib short and vest paired our leading fabrics and patterning with bold color and striking design.

  • October 2015

    velocio hardshell_jacket_apex

    Launch RECON

    Our first highly technical styles with crossover appeal, RECON was a new look on what cycling apparel could be, through a study in how to “hide” technical capabilities in more refined looking styles. The RECON Hardshell won Polartec's Apex award for its innovative use of NeoShell fabric.

    Shop RECON

  • November 2015

    Launch ZERO

    ZERO redefined cold-weather riding and was our first true-winter collection, intended to address demands of cold weather training in New England - one of the most demanding and variable places on earth during the winter months. To this day, ZERO remains the most capable cold-weather cycling gear available, tested in the Canadian Arctic and through countless off season training sessions in cold climes.

    Read the Feature

  • 2016

  • January 2016

    velocio ted launch

    Ted King

    Ted King began his post-World Tour gravel career, selecting Velocio as his apparel partner. With the partnership, Ted brought a wealth of experience with a wide array of kits to our product design.

    Read More

  • June 2016

    velocio lela_rose poppy

    Lela Rose "Poppy" Collab

    Our second collaboration with fashion designer, Lela Rose. A capsule collection featuring a signature poppy print on our SE Jersey and Bib short with a Breton-inspired wind vest to complement.

  • September 2016

    velocio Zero_HL exploded

    Redefining Outerwear

    Our Fall/Winter line expands, including many industry-first Polartec fabrics. Our ZERO HL, Signature Softshell and Rain styles incorporate these highly technical fabrics in new ways to redefine what's possible in warmth, protection and breathability.

    Shop Jackets

  • 2017

  • January 2017

    velocio conservation alliance

    Conservation Alliance

    Furthering our commitment to environmental and sustainable efforts, Velocio became a member of the Conservation Alliance, pledging our commitment to preservation of wild spaces.

  • February 2017

    velocio creedub


    A lack of diversity in cycling was something we hoped to change early on. Our goal: make a deeper commitment to representation, feature BIPOC cyclists in marketing and brand image and build more diversity and representation in our ambassador program.

    Creedub's Profile

  • February 2017

    velocio luxe

    Launch of the LUXE

    The all-new LUXE bib short set a new standard in long distance bib shorts, setting a high bar in all-day comfort and compression that still stands today.

    Compare Our Bibs

  • April 2017

    velocio radiator base

    Intro Radiator

    Realizing the benefits of cooling technologies, we produced a series of garments, dubbed "radiator," that utilize Polartec's Delta fabrics to actively cool a rider on the hottest days. This new fabric began with our Radiator SL base layer and led to new innovations throughout our product collection.

  • June 2017

    velocio unity1

    UNITY: Season 1

    "Shine a light on something that brings people together". This was our mission for UNITY and our motivation for creating the first UNITY jersey, raising awareness for inclusive culture and social justice and donating 100% of profits to ACLU, Human Rights Campaign, Amnesty International, and World Bicycle Relief. The prism design was intended to play off of the "shedding light" theme and the diverse range of hues it creates. $25,000 was donated through the sale of this jersey.

    Read the feature

  • June 2017

    velocio 1pfp


    Environmental giving is the cost of doing business, not charity. With that in mind, we became members of 1% for the Planet, pledging 1% of gross sales to environmental causes, a first within the cycling apparel industry.

    Read More

  • 2018

  • February 2018

    velocio radiator jersey

    Hot weather game changer

    The launch of Radiator Mesh Jersey, built on our year+ of development of our radiator line, leveraging Polartec Delta fabric to create the go-to hot weather jersey. Another industry first, the Radiator Mesh Jersey won Editor’s Choice Awards from CyclingTips, VeloNews and countless mentions in cycling media as the new go-to for hot weather riding.

    Learn more

  • March 2018

    velocio flyfree

    FlyFree Introduced

    The launch of FlyFree took our industry leading women's bib short, the Fly, and made it obsolete. FlyFree maintained all of the performance and functionality of the FLY, but removed the zipper, improving comfort and garment durability. Since it’s launch, FlyFree has been expanded to every category of women's bib shorts and tights for no compromise performance, year round.

    Shop Flyfree

  • April 2018

    velocio signature bib short

    100% Recycled Signature

    Working with our Italian suppliers, we transitioned our cornerstone product, the Signature Bib Short, to 100% recycled lycra, without any loss in performance or durability. Since that change, further development around pad construction and trims has allowed us to continue to push forward still more sustainable products.

    Shop Women's Shop Men's

  • July 2018

    velocio unity2

    UNITY: season 2

    “When it gets dark enough you can see the stars. Sunlight always hides the depths of the heavens; you cannot see the Milky Way in daytime, but the darkness of the night unveils the North Star by which we chart our course." - MLK

    Motivated primarily in response to the actions and injustice of inhumane treatment of refugees at the US/Mexico border, where families were separated and children were kept in cages, we again looked towards building awareness through UNITY. This year, we connected with artist and activist, Lisa Congdon, to create a design emblematic of the hope and change we wanted to see. 100% of the profits of the jersey sales allowed us to donate more than $30,000 to RAICES, providing legal support and relief to families separated at the US/Mexico border.

    Read the Feature

  • August 2018

    velocio Trail collection

    TRAIL Launched

    With decades of MTB experience in our team, we sought to leverage that personal love with a focused 12 months of R&D to create a unique collection of mountain bike focused apparel, a line that addressed our needs as riders, pairing the highest quality, exceptionally light and technical materials, with progressive silhouettes. TRAIL is our answer for a better riding experience, whether it be XC, side country, backcountry or even gravel. Since, TRAIL continues to be refined and the offering continues to grow, providing more options for the MTB rider.

    Shop Trail

  • 2019

  • January 2019

    velocio knitting

    Recycled fabrics

    With the launch of our Spring/Summer 2019 collection, we incorporated recycled fabrics into more than half of the collection, illustrating our continued commitment to sustainability.

    Read more

  • April 2019

    velocio airstream 1


    Rosie, our upcycled Airstream mobile pop up, hit the road along the Eastern US to spread the Velocio stoke to communities and events.

    Our Events

  • April 2019

    CONCEPT launched

    Our goal was to create a new level of performance, without limitation around standard construction, materials or cost. Today CONCEPT represents our most progressive thinking in design and functionality, pushing beyond what's common and developing new and innovative ideas we can use throughout our line.

    See the Feature

  • May 2019

    velocio glove hanger

    Compostable Packaging

    Furthering our commitment to reducing the impact of packaging on our environment, after introducing our biodegradable poly bags back in 2014, we began using compostable mailers made of post-consumer recycled paper on all US shipments. We would eventually add 100% post consumer recycled and compostable hangers for all of our socks and accessories as well.

    Our commitment to Sustainability

  • June 2019

    velocio unity3

    UNITY: Season 3

    UNITY 2019 addressed the stigma around mental health and how often times we hear of how the bike - the act of pedaling - has been a benefit to mental health for many. The design of this year's jersey was inspired by a 3D wireframe of the brain, with opposing hemispheres of warm and cool colors, it was intended to highlight the complexity of mental health. 100% of the profits of the sale of the jersey, cap and gloves, equating to more than $40,000, were donated to the National Alliance of Mental Illness (NAMI).

    Read more

  • September 2019

    velocio one percent jersey

    1% Jersey Launched

    In conjunction with our 1% for the Planet efforts, we launched the 1% jersey in an effort to raise funds for the Conservation Alliance with the mission to preserve and protect the wild spaces we all enjoy. Through the sale of the Ultralight jersey, inspired by the topography and landscapes of our favorite terrain, we raised over $25,000.

    Read More

  • October 2019

    Alpha System

    For Fall/Winter '19 we set out to redesign and redefine what winter cycling apparel looked like and how it functioned. Building on our 5+ years of development with many of our prior season styles and leveraging industry leading fabric technologies in protection and breathability, we created our most advanced, versatile and innovative apparel to date.

    Within this season, we created the Alpha System: A new way of approaching winter cycling, inspired by mountaineering and the outdoor industry, to create widely versatile pieces to extend their range and the riding season.

    Read the feature

  • 2020

  • January 2020

    velocio gregg deal

    Our Ambassadors

    Recognizing that community is at our core, we sought to deepen our commitment to developing our ambassadors globally, across disciplines and with greater representation of diversity. We would go on to provide space for these voices to share their stories and to be directly connected to our team with how we create product and how we communicate with our customers.

    Meet our Ambassadors

  • April 2020

    velocio unity 2020

    UNITY: Season 4

    With 2020's global coronavirus pandemic hitting hard, the choice was obvious that UNITY 2020 would be focused on raising funds to help with relief for those communities hardest hit to protecting those on the front lines fighting this virus. More than ever, we need UNITY and in a truly global crisis we attempt to put our best efforts into helping where we can. The sale of the special edition raised over $60,000 for Project C.U.R.E., No Kid Hungry and the Coronavirus Relief Fund.

    Learn More

  • June 2020

    velocio better way commitment

    Black Lives Matter

    Inclusivity and equality have been guideposts for our brand since the beginning. In the wake of George Floyd's death, we drafted a statement that reinforced our position and committed to making fundamental changes within our organization. We started by donating a total of $30K to BLM and ACLU as well as committing to deepening our investment and involvement into BIPOC communities through hiring, storytelling and using our platform for voices from these communities.

    Our Statement

  • July 2020

    Lisa Congdon Collab

    Lisa's inspiring work and progression speaks volumes about process. The same process and work ethic that has shaped her late-start career as an artist shares many parallels to pedaling. Repetition, showing up and getting lost in the process is what it's all about. We began this collaboration with a DM on Instagram about a sketch. The sketch turned into a jersey and cap design, inspired by process.

    Read the feature

  • August 2020

    velocio trail 10

    10% for our Trails

    Our continued commitment to preserving wild spaces, marked by donating 10% of gross sales of our TRAIL collection during the month of August to the Conservation Alliance. Recognizing that we are responsible for the spaces we enjoy and use so often is the first step in preserving them.

    Learn more

  • August 2020

    Gregg Deal

    Native artist, activist and cyclist Gregg Deal joins as a Velocio Ambassador.

    Meet Gregg

  • October 2020

    Geoff Kabush

    Geoff Kabush has been an icon in the cycling world in all disciplines for over 25 years, and Velocio is proud to support Geoff in all of his adventures.

    Geoff Kabush

  • October 2020

    Jenny Tough

    We begin supporting the multi-discipline adventure seeker Jenny Tough, as she explores her home turf in a travel-challenged year while planning to conquer mountain ranges in the years ahead.

    Jenny Tough

  • February 2021

    LUXE Bra

    LUXE Bra

    Years of construction, design and material development culminate in the release of the LUXE Bra.

    LUXE Bra

  • May 2021

    Velocio and Bivo

    No More Plastic

    We partner with BIVO to on their stainless steel water bottles suspending the sale of plastic ones as we continue to focus on sustainability and environmental responsibility through all of our offerings.

    Learn More

  • May 2021

    Unity 2021

    UNITY: Season 5

    Benefitting the Environmental Justice Foundation, and Protect our Winters, the 2021 edition of the UNITY project supported working in unison to address climate change and encouraged direct donation in lieu of purchase a jersey.

    Learn More

  • July 2021

    The Trouble with Bike Apparel

    Sustainability at Velocio

    We outline what Velocio is doing today to create highly technical and sustainable apparel, including the release of our The Trouble With Bike Apparel, interviewing industry insiders about the problems with unsustainable cycling apparel.

    Learn More

  • August 2021

    CONCEPT Radiator Jersey

    CONCEPT Radiator Jersey

    We wished to combine the uncompromising performance of our CONCEPT Jersey with the active cooling of our Radiator Jersey - and we did just that, with the CONCEPT Radiator, proven through the unrelenting heat of gravel racing and multi-day bikepacking races alike.

    CONCEPT Radiator

  • August 2021

    Velocio Renewed

    Velocio Renewed

    Giving apparel a second life by partnering with The Renewal Workshop to recondition and revive items for sale on Velocio Renewed, allowing us to diminish additions to the waste stream and giving customers a chance at more apparel options.

    Velocio Renewed

  • October 2021



    A collaboration with Gregg Deal, the Homelands Jersey benefits The Sovereign Bodies Institute for Missing and Murdered Indigenous Women, Girls and 2 Spirit and Illuminative.


  • November 2021

    Alpha Merino Air

    Alpha Merino Air

    Launch of the ultimate jacket for dry and cold conditions - the Alpha Merino Air is the result of combining our best winter innovations into one jacket.

    Learn More

  • March 2022

    Alpha Merino Air

    Velocio is acquired by SRAM

    In selling Velocio, our focus was on finding a partner, a large brand or brand family that would value our three pillars: design, responsibility and culture. We approached SRAM precisely because we thought there might be a place in their well-respected orbit of components and bike products for us. We approached SRAM because our cultures are compatible.

    Learn More

  • Looking Forward

As we look down the road and imagine what's beyond, there's one thing that remains steadfast: our commitment to what's brought us this far - our community. The community that has supported our brand motivates us to be constantly improving, reimagining and questioning how we can be better - a better way is a pursuit, not a destination and we're more excited than ever to be on that path.

Look forward with us as we continue to update this page with plans to come with the hope of adding more meaningful markers in our history.