Compromise is Unsustainable\n\nIt’s not enough. It isn’t enough to be “working on it” or “testing” or “looking into” sustainable methods of construction. Yet faced with a consumer that wants a difference, countless companies are doing just that. We talk about sustainability frequently and it could be argued that it’s one of our points of differentiation - a phrase often used in marketing to determine what sets you apart from your competition. That Velocio, a relatively small brand, can be differentiated in a way that impacts our environment and everyone around us in such a significant way, that brands 20x larger than us are still “looking into it” is not enough.\n\nThere are great options for better apparel today. Gone are the days of counterposing highly technical apparel with sustainable apparel. That’s a false choice. Since our launch in 2014, we’ve looked at how we can continue to push forward our product offering to reduce our impact on our planet. We all need clothing, but what we choose to buy has a profound impact on not only its longevity, but the environmental cost in creating it.