Our Commitment
We start at zero, sweat every detail, and test everything with real athletes. No shortcuts. No settling. Every stitch, fabric, and fit is refined for performance and built with the future in mind. That means kit that lasts season after season, smarter use of natural and recycled materials, and partnerships with manufacturing facilities that prioritize ethics and craftsmanship.
We also donate one percent of annual sales to 1% for the Planet, where it is directed to trail advocacy groups and conservation organizations. We’re serious about raising the bar for riding, and every kit we make is constructed to match that standard.
Material Difference
The choices we make are aimed to slow down the process, to push back against fast fashion and disposable kit. Each of our designs is aimed at longevity and sustained performance, using fabrics and threads chosen for quality and durability, with natural and recycled materials whenever possible.
Always-On Donations
We joined 1% for the Planet in 2018, becoming the first in the cycling apparel industry to do so, and it has led to over a quarter million dollars directly supporting advocacy across the United States and around the world.
Manufacturing and Sourcing
We choose our partners carefully, working with facilities that have a small footprint and renewable energy, along with high quality construction, and equitable treatment of employees. We've worked hand-in-hand with our European manufactures and global suppliers to design without PFAS, use recycled and natural materials, and construct durable products that will last for years.
We design and construct for longevity.
Our product often has more to give after the original user is done with it. So we launched Renewed as a way to keep those pieces of kit in circulation and out of the landfill. Now, a product's life doesn’t have to end with a small tear, a ripped seam, or blemish.
