No Shortcuts
The CONCEPT Collection's multi-year journey to becoming the fastest kit on gravel.
A competitive edge takes years of obsession.
Launched in 2019, CONCEPT was born in pursuit of the marginal gains that separate second place from the top of the podium. It distilled everything we had learned into a new level of performance previously reserved for only the fastest athletes in the sport.
Since then a lot has changed. But our approach hasn’t. Countless races have taught us what works and what doesn’t. Athlete feedback has driven the collection to new heights (and more podiums). And our process remains obsessive, searching for speed in every detail, no matter how small.
CONCEPT’s list of pedigrees is long. Too long to list. So here are some of the highlights.
2024: VT Overland
First Place: Sarah Lange | Third Place: Sophie Vitzthum von Eckstädt
2025: Leadville 100
First Place: Keegan Swenson | First Place U21: Ruth Holcomb
2026: Santa Vall
First Place: Sofía Gómez Villafañe | First Place: Mads Würtz Schmidt
Trial by Fire
CONCEPT isn’t tested in a controlled environment. It’s tested in the real world, at races where losing isn’t an option, and wind, rain, mud, and grit batter riders jockeying for an edge.
Using the custom skinsuits of our athletes as a testing ground, we constantly refine details, driving at a single objective: going faster. These iterative gains inform how we build our commercially available CONCEPT kit: a jersey and bib short that, when paired together, rival the fastest kits on (and off) the market.
Built for Speed
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CONCEPT Jersey
The CONCEPT Jersey features a skinsuit‑style fit and a race‑tuned pattern that maintains performance over sustained high‑intensity efforts.
Hot-Weather Antidote
The CONCEPT Radiator Jersey turns up evaporative cooling to 11 on the hottest and hardest days.
CONCEPT Bib Short
Optimized for race‑pace efforts with a multi‑density chamois, aerodynamic panels, and targeted compression for all-out speed.
Men'sWomen's
Laser Cut
A zero-seam hem with an internally printed gripper
Woven Fabric
Tightly woven threads amp up compression and aerodynamics.
Short-Short
A 4cm shorter option for smaller riders
Looking for a three-season option with long-distance pedigree? LUXE has you covered. Searching for a complete summer kit? Try the airy LUXE Ultralight collection.
LUXE Ultralight
Weightless construction for the heat of summer.
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LUXE
The benchmark for long-distance riding.
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Adventure
For rides without a finish line.
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