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INTRODUCING A NEW CONCEPT

Super high performance road apparel has been often been called pro. That’s a misnomer. Pro teams, from domestic racers to World Tour riders don’t have much say in their apparel and often you see modifications or (if you look closely) substitutions. CONCEPT is a type of pro remix: we’ve taken the best elements and iterated on years of development and experience with professional riders, but without limits on fabric use, cost or innovation.

SHOP CONCEPT


CONCEPT JERSEY

Make it aero. Make it articulated. Make it comfortable. We balanced super light fabrics, aero positioning and 3D patterning to evolve the jersey from a template standard to a personal piece of performance gear. 





CONCEPT BIB SHORT

We started with a new pad. Not a sourced pad, nor a pad that we 3D printed, but an entirely new construction for a cycling pad combining high density foam, anti-vibration inserts and a pre-shaped anatomically moulded contour with exceptional breathability. From there we wrapped this bib short in premium compression fabrics and a unique aero construction. The result is a new concept in Bib Short design elevating comfort and performance.


PROPRIETARY DESIGN

The new chamois developed exclusively for the CONCEPT bib shorts uses several techniques to create something totally new. Designed to "float", the chamois is totally integrated into the patterning of the short, meaning fewer seams and chafe points, and a more fluid pedaling motion. 
This new design means the chamois stays in place while you pedal, conforming to your body and matching your every move. From the outside, it's the cleanest and most streamlined bib short available on the market today and sets a new standard for what's possible for high performance cycling apparel.